Our services - what we cover

Tailored CMO services to meet your specific needs

Following an initial discovery session, we'll work with you to identify what CMO services you require to meeting your specific needs based on the following menu:

Strategy & Planning

  • Definition and tracking of marketing goals or OKRs
  • Setting and tracking of marketing KPIs
  • Identification, definition and profiling of target audience(s)
  • Development and validation of customer personas
  • Planning of go-to-market activities
  • Creation and implementation of testing / experimentation plans
  • Budget allocation and management

Team Management

  • Team goal and objective setting and tracking
  • Creation and management of individual development plans
  • Identification and fulfilment of team/individual training requirements
  • Team member coaching and mentoring
  • Running regular team check-ins
  • Creating and managing team processes and workflows
  • Agile Marketing set-up, training and development
  • Hiring and onboarding (as required)

Agency Management

  • Agency roster management
  • Agency briefing on strategies, plans, campaigns and initiatives
  • Regular business reviews with individual agency partners
  • Ongoing reporting of agency performance
  • Cross-agency ideation, cross-pollination and collaboration

Brand Development

  • Brand/product value proposition development and testing
  • Brand massaging development and testing
  • Brand identity (visual/audio) creation, testing and implementation
  • Brand asset creation and dissemination
  • Website creation and optimisation
  • Thought leadership and press/investor communications

Demand Generation

  • Data strategy development and implementation
  • Marketing technology scoping, set-up and ongoing optimisation
  • Performance marketing set-up and optimisation
  • Social media presence development
  • Lead generation set-up, sourcing and optimisation
  • Account-Based Marketing (ABM) set-up and optimisation
  • Sales team enablement, education and accountability
  • Customer Relationship Management (CRM) / loyalty set-up and optimisation

Reporting

  • Periodic reporting (weekly and/or monthly as required)
  • Board / leadership / stakeholder presentations as required
  • Marketing dashboard creation and maintenance

Our packages - what we offer

With flexible packages to suit your business

The above services can be delivered through the following packages.
We'll look at your specific needs and parameters to help you decide which is the best fit for your business.

Advisory

5 Hours Per Month

Remote Only

Lite

1 Day Per Week

On-Site / Remote

Full

10 Days Per Month

Hybrid

Bespoke

Enquire to discuss more custom solutions

Our packages - what we offer

Ready to grow your company?

Effective marketing is fundamental to achieving your goals and successfully scaling your business. How can you therefore not afford to have an experienced leader with eyes on it? That doesn't have to be an expensive full-time CMO though...there is another option!

Get in touch