SERVICES

Tailored CMO services to meet your specific needs

Whether you need to develop a new marketing strategy from scratch or optimize an existing one, my services are designed to help you achieve your specific goals and overcome your marketing challenges quickly.

I'll work with you and your team to identify what services you need, but here's a flavour of what I can provide:

Strategy & Planning

  • Definition and tracking of marketing goals or OKRs
  • Setting and tracking of marketing KPIs
  • Identification, definition and profiling of target audience(s)
  • Development and validation of customer personas
  • Planning of go-to-market activities
  • Creation and implementation of testing / experimentation plans
  • Budget allocation and management

Team Management

  • Team goal and objective setting and tracking
  • Creation and management of individual development plans
  • Identification and fulfilment of team/individual training requirements
  • Team member coaching and mentoring
  • Running regular team check-ins
  • Creating and managing team processes and workflows
  • Agile Marketing set-up, training and development
  • Hiring and onboarding (as required)

Agency Management

  • Agency roster management
  • Agency briefing on strategies, plans, campaigns and initiatives
  • Regular business reviews with individual agency partners
  • Ongoing reporting of agency performance
  • Cross-agency ideation, cross-pollination and collaboration

Brand Development

  • Brand/product value proposition development and testing
  • Brand massaging development and testing
  • Brand identity (visual/audio) creation, testing and implementation
  • Brand asset creation and dissemination
  • Website creation and optimisation
  • Thought leadership and press/investor communications

Demand Generation

  • Data strategy development and implementation
  • Marketing technology scoping, set-up and ongoing optimisation
  • Performance marketing set-up and optimisation
  • Social media presence development
  • Lead generation set-up, sourcing and optimisation
  • Account-Based Marketing (ABM) set-up and optimisation
  • Sales team enablement, education and accountability
  • Customer Relationship Management (CRM) / loyalty set-up and optimisation

Reporting

  • Periodic reporting (weekly and/or monthly as required)
  • Board / leadership / stakeholder presentations as required
  • Marketing dashboard creation and maintenance
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MY APPROACH

My aim with clients is to show traction quickly, whilst also putting in place the necessary building blocks to achieve sustainable growth. I do this by progressing through a series of phases to ensure individuals, teams and the wider business are bought-in and mobilised to successfully activate plans:

1. Assess

Determine areas for optimisation and improvement

I'll provide a thorough evaluation across all aspects of your marketing operations to understand maturity levels, capability gaps and future readiness.

2. Transform 

Implement programmes to address performance

I'll establish the priority focus areas for the team and then implement programmes to address these that leverage proven methodologies.

3. Scale

Find and activate growth levers

I'll help you to identify your specific growth levers and then devise strategies and action plans to maximise these for revenue, profit and value creation.

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IS THIS RIGHT FOR YOU?

It can be difficult to know if both hiring a Fractional CMO is right for your business, and if I'm the right-fit Fractional CMO for you. In which case, let's have a no-obligation, open chat about what your current situation is and needs are. To give an initial steer though, I'd say this is a great solution for companies if:

  • You're based in the UK (although you may have an international footprint, of which I have extensive experience in launching and operating regional and global marketing operations and programmes)
  • You have annual Revenue over £1M
  • You're looking for a part-time CMO to help kick-start your growth plans
  • You're in need of an experienced leader to meld and build your marketing team 

Ready to grow your company?

Effective marketing is fundamental to achieving your goals and successfully scaling your business. How can you therefore not afford to have an experienced leader with eyes on it? That doesn't have to be an expensive full-time CMO though...there is another option!

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Ready to grow?